Home' Central District Times : February 7th 2012 Contents 9
CENTRAL DISTRICT TIMES, FEBRUARY 7, 2012
By KAY BLUNDELL
Kicker: A Horowhenua dairy farmer who launched a bra manufacturing business in her farm shed has been in production for
a year and found outlets around the country and in Melbourne. Emkay Bra's creators/owners Darrell Stratton and Kylie Gibbard.
Selling throughout NZ
Retailers are finding our product
is helping their turnover. Because
we are a small company we can
offer quick turnaround with orders
so they can keep their stock levels
down but get access to more
Kylie Gibbard, 38, worked long, hard
hours on her and her partner's
Koputaroa farm but is now flat-out
manufacturing her Emkay supportive
bras for triple C to K cups.
Born and bred on a farm, Ms Gib-
bard, a size 18F,
is delighted at
securing 26 out-
lets around New
were launched in
Melbourne at the
end of last year,
and keen interest
from outlets in
four machinists working in her
converted farm shed, she now has
seven fulltime employees and plans to
expand next year to meet demand.
While working on the farm she had
wrestled with bra straps slipping, and
chafing from ill-fitting underwires.
This prompted her to design a com-
fortable bra for large-busted women.
After investigating prototypes for
fuller figures, she sourced materials --
extra strong elastic from China,
German underwires designed for
and lingerie fab-
ric from Spain
She has a
ing the Maryia,
a rounded shape,
with a forward-facing cup for narrow-
bodied women. Proud of her Kiwi
ingenuity, she has patented the
design, which features a wide band
around the ribs and padded shoulder
straps. The bras are manufactured in
black, white, red and purple. She said
black was the most popular colour,
echoing New Zealand women's
penchant for black clothing, though
white gained popularity in summer.
She had just added front- fastening
and prosthesis bras to her range.
Establishing and growing a new
business in the current economic
downturn was difficult, she said, and
pivotal on developing and
maintaining good relationships with
''It is extremely difficult with the
''We are lucky we have a good
relationship with retailers.
''Retailers are finding our product is
helping their turnover.
''Because we are a small company
we can offer quick turnaround with
orders so they can keep their stock
levels down but get access to more
product easily. ''It is really helping
their cash-flows in these hard times,''
Her company was just starting to
break even, and the production chain
was manufacturing about 700 bras a
She planned to expand and take on
more staff next year to meet demand
and was looking at moving to a build-
ing in Levin as the farm shed was
getting a bit cramped.
Shady spot: Thanks to the generosity of local tradespeople and individuals, Taihape Shearing's auditorium is now covered
with a 40 square metre shade cloth. This area is becoming a popular venue for events such as The Big Day Out on Waitangi
as ever at show
Overseas contestant: Jaimie Colera from Spain was at the Taihape A&P Show on
January 28. He is in New Zealand to shear in the World Championships, which
begins at the Golden Shears in Masterton on February 29.
Saw skills: Artist Warwick Lilley, a qualified arborist, has a passion for all kinds of art. His talent as a chainsaw artist was
clearly noted at the Taihape A&P Show as a good crowd of people gathered to watch him carve out a pair of gumboots and
a koru that were passed on to the A&P Association to use as a fundraiser. A&P secretary Marianne Farrell asks anyone
interested in purchasing the artworks to get in touch with her.
By TERRY KARATAU
The 101st Taihape A&P Show on
January 28 was a successful day in
terms of giving those who attended a
good day out. However, attendance
numbers were slightly down on last
year's centenary show.
Although some of the country's top
shearers did not make it to the show,
there was a huge crowd of spectators
to watch the senior shearers in action
under the shelter of the new shade
The number of competitors for the
show jumping was also down on last
year by about 50 horses. One of the
organisers, Jenny Pearce, said this is
probably because they were commit-
Taihape and District A&P Associ-
ation president Gail Larsen said,
''Overall the hard work of the com-
mittee and helpers certainly paid off.
We will be back next year.'' The com-
mittee will meet this Thursday.
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